Many of the people who start small businesses fall into the getting ready to start trap. Perhaps you have fallen into this trap. You rearrange your desk, you clean up your files, you reposition the phone, you rearrange the furniture on your desk. You sharpen all your pencils, three times. And then you go through this routine with modifications again, and sometimes again. And if someone asks what you're doing, you say I'm getting ready to get started or words to that effect.
Many (maybe most) people go through this stage when they start a business and it's a challenge that you must resist from if you're still getting ready to get started the second week into your business. You're probably never going to get started.Even the experienced business owners occasionally fall into the getting ready to get started trap. They get bored, or they lose their confidence and suddenly they're no longer productive, no matter how long they've been in business and regardless of the achievements you may have enjoyed in the past, you always have to look out for this trap. It can sneak up on you and ruin a day or perhaps a week. And if you don't catch it in time, it can destroy your business.Here is a test to help you determine whether you're working on your business or in your business. Stop whatever you're doing and ask yourself these questions.
- Is what I'm doing now directly related to achieving one of my goals?
- Will what I'm doing now help me build my business?
- Will what I'm doing now result in a sale?
- Will what I'm doing now improve one of my skills?
- Could someone else do what I'm doing better or just as well?
- Am I reinventing the wheel?
- Could I wait and do this during non business hours?
Be honest, when you answer these questions you could be trying to justify rearranging your office by claiming that doing so will improve your productivity. But can you justify rearranging your office during normal business hours? Not if you answer honestly.
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